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Dave Bussiere

Dave Bussière is an associate professor of marketing in the Odette School of Business at the University of Windsor. He has a BBA and Master’s of Business Economics from Wilfrid Laurier University, and a Ph.D. from the Bristol Business School at the University of the West of England.

"The number one strength of the book is Goodson’s voice and the clarity with which she writes. My students appreciated her straightforward approach and could relate to the book.”

Tracy R. Nichols
University of North Carolina at Greensboro

“A practical guide to leadership – what it is, what it looks like, and how to develop it.”

Susan Epps
East Tennessee State University

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