You are in: Asia
Change location

You are here

Book > Academic Books > Quantitative/Statistical Research (General)
Analyzing Decision Making
Share
Share

Analyzing Decision Making
Metric Conjoint Analysis

Volume: 67
May 1988 | 96 pages | SAGE Publications, Inc
Download flyer
This volume introduces the theory, method, and applications of one type of conjoint analysis technique -- techniques which are used to study individual judgement and decision processes. Based upon Information Integration Theory, metric conjoint analysis allows for evaluation of multi-attribute alternatives based on interval level data. The model, which justifies use of metric conjoint methods, and the statistical techniques drawn from it, are the core of this monograph. Also described are applications of the model in marketing, psychology, economics, sociology, planning and other disciplines, all of which relate to forecasting the decision-making behaviour of individuals.
 
Background Concepts and Theory
 
Design and Analysis of Conjoint Experiments
 
Practical Applications of Conjoint Theory and Methods
 
Predicting Likely Market Choices from Conjoint Studies and Other Strategic Applications of Conjoint Models

For instructors

Please contact your Academic Consultant to check inspection copy availability for your course.

Select a Purchasing Option

Order from:

ISBN: 9780803927575
£33.99
SAGE Research Methods Promotion

SAGE Research Methods is a research methods tool created to help researchers, faculty and students with their research projects. SAGE Research Methods links over 175,000 pages of SAGE’s renowned book, journal and reference content with truly advanced search and discovery tools. Researchers can explore methods concepts to help them design research projects, understand particular methods or identify a new method, conduct their research, and write up their findings. Since SAGE Research Methods focuses on methodology rather than disciplines, it can be used across the social sciences, health sciences, and more.

With SAGE Research Methods, researchers can explore their chosen method across the depth and breadth of content, expanding or refining their search as needed; read online, print, or email full-text content; utilize suggested related methods and links to related authors from SAGE Research Methods' robust library and unique features; and even share their own collections of content through Methods Lists. SAGE Research Methods contains content from over 720 books, dictionaries, encyclopedias, and handbooks, the entire “Little Green Book,” and "Little Blue Book” series, two Major Works collating a selection of journal articles, and specially commissioned videos.

Find out more