Lawrence J. Parnell

Lawrence J. Parnell  is an award-winning practitioner and educator. In 2003 he was selected the PR Professional of the Year by PRWeek; in 2009 he was named to the PR News Hall of Fame, and in 2015, the George Washington University Master’s in Strategic Public Relations, which he leads, was named Best PR Education program by PRWeek. He is an active member of PRSA and the Page Society.

He offers the practical experience of more than 30 years of communications work in government, corporate, and agency settings and 12 years in academia as an associate professor of Strategic Public Relations and program director at The George Washington University, (GW). As well, he has served as an adjunct professor at the GW School of Business and teaches Strategic Communications to MBA candidates.

During his career, he has advised elected officials, government leaders, and corporate executives at the national and global levels on major business and communications issues. He continues to provide high-level communications consulting and training to corporations, nonprofits, and government organizations through his firm Parnell Communications.

His research on CSR, PR, and public diplomacy has been presented at national and global industry and academic conferences and published in Shaping International Public Opinion: A Model for Nation Branding and Public Diplomacy.