Journal of Advertising Education
The Journal of Advertising Education is a peer-reviewed academic journal dedicated to research and commentary on instruction, curriculum, and leadership in advertising education. In addition to traditional research, the journal publishes articles and opinion pieces, teaching tips, reports, and books/digital resource reviews.
The primary readership of the journal consists of advertising faculty, administrators, and mass communication graduate students. Members of the Advertising Division of the Association for Education in Journalism and Mass Communication receive a copy of the journal as a benefit of their memberships.
Since its founding in 1996 by the Advertising Division of the Association for Education in Journalism and Mass Communication, the Journal of Advertising Education has served as the focal point for peer-reviewed scholarship, technique expositions, and commentary on advertising curriculum and classroom practice.
Featured topics include:
• accreditation
• agency practice
• assessment
• campaigns
• classroom practice
• creativity
• diversity
• employment
• ethics
• integrated marketing communication
• international advertising
• learning theory
• social media
• team teaching and learning
• technology
| Juan Mundel | Arizona State University, USA |
| Tricia Farwell | Middle Tennessee State University, USA |
| Jami Armstrong Fullerton | Oklahoma State University, USA |
| Keith R. Johnson | Texas Tech University, USA |
| Alice Kendrick | Southern Methodist University, USA |
| Jay Newell | Iowa State University, USA |
| Pat Rose | Florida International University, USA |
| Mary Alice Shaver | Central Florida University, USA |
| Tricia Farwell | Middle Tennessee State University, USA |
| Susan Westcott Alessandri | Suffolk University, USA |
| Saleem Alhabash | Michigan State University, USA |
| Beth Barnes | University of Kentucky, USA |
| Bruce Bendinger | Copy Workshop |
| Robyn Blakeman | University of Tennessee, USA |
| Courtney Bosworth | Radford University, USA |
| Sara Champlin | University of North Texas, USA |
| Hong Cheng | Southern Illinois University Carbondale, USA |
| Craig Davis | University of Ohio, USA |
| Tao Deng | DePaul University, USA |
| Bonnie Drewniany | University of South Carolina, USA |
| Tricia Farwell | Middle Tennessee State University, USA |
| Juliana Fernandes | University of Florida, USA |
| Jami Fullerton | Oklahoma State University, USA |
| Harsha Gangadharbatla | University of Colorado-Boulder, USA |
| Kim Golombisky | University of South Florida |
| Nancy Gray | Arizona State University, USA |
| Frauke Hachtmann | University of Nebraska-Lincoln, USA |
| Eric Haley | The University of Tennessee, USA |
| Scott Hamula | Ithaca College, USA |
| Joe B. Hester | University of North Carolina, USA |
| Jisu Huh | University of Minnesota USA |
| Valerie Jones | University of Nebraska-Lincoln, USA |
| Alice Kendrick | Southern Methodist University, USA |
| Gayle Kerr | Queensland University of Technology, Australia |
| Hyejin Kim | Southern Utah University, USA |
| Ken Kim | Xavier University, USA |
| Lance Kinney | University of Alabama, USA |
| Jan LeBlanc Wicks | University of Arkansas, USA |
| Wei Na Lee | University of Texas-Austin, USA |
| Bobbi Kay Lewis | Oklahoma State University, USA |
| Lynda Maddox | George Washington University, USA |
| Michael Maynard | Temple University, USA |
| Anna McAlister | Endicott College, USA |
| Mariko Morimoto | Waseda University, Japan |
| Juan Mundel | DePaul University, USA |
| Kartik Pashupati | Research Now |
| James Pokrywczynski | Marquette University, USA |
| Keith Queensberry | Messiah College, USA |
| Tom Reichert | University of South Carolina, USA |
| Jef Richards | Michigan State University, USA |
| Shelly Rodgers | University of Missouri, USA |
| Patricia Rose | American Academy of Advertising |
| John Sweeney | University of North Carolina, USA |
| Sarah Turnbull | University of Portsmouth, UK |
| Sandra Utt | The University of Memphis, USA |
| Jorge Villegas | University of Illinois, Springfield, USA |
| Harold Vincent | Elon University, USA |
| Adam Wagler | University of Nebraska-Lincoln, USA |
| Lara Zwarun | University of Missouri, St. Louis, USA |
| Saleem Alhabash, Head | Michigan State University, USA |
| Linwan Wu, Vice Head | University of South Carolina, USA |
| Shanshan Lou, Teaching & Pedagogy Chair | Appalachian State University, USA |
| Eunin (Anna) Kim, PF&R Chair | University of Southern California, USA |
| Linwan Wu, Research Chair | University of South Carolina, USA |
| Mengtian Jiang, Grad and Undergraduate Student Track | University of Kentucky, USA |
| Chang Dae Ham, Special Topics Track Chair | University of Illinois Urbana Champaign, USA |
| Samuel M. Tham, Communication Chair & Secretary | Colorado State University, USA |
Information for Contributors:
The Journal of Advertising Education (JAE) is devoted to research and commentary on instruction, curriculum and leadership in advertising education.
The journal invites submissions of:
Research Articles: Preference is given to manuscripts that break new ground, have a theoretical base and/or some form of validation or testing method. Topics include but are not limited to teaching methods, curriculum, accreditation or administration. All research methods will be considered. The editor may reject papers unsuitable to the journal’s mission. All papers not desk rejected will be peer reviewed. Extensive artwork, graphs and other such materials will be billed to author at cost.
Length: All manuscripts considered; 4,000-word maximum (about 20 pages) excluding tables and references.
Style: APA.
AdEd Insights: Short articles on the process of educating students. Topics such as ideas for class use, syllabi, assignments and teaching tips. Preference is given to submissions showing how the Insight is executed (how graded, sources of recommendations, trial usage and results).
Length: 3000 words. Insights will be peer reviewed.
Style: APA.
Invited Commentary: Topic suggestions should be submitted to the editor, include a detailed definition of the topic and a suggestion of at least two possible authors to write the commentary. Offers to write a commentary are also accepted. If you wish to write a commentary, please contact the editor first.
Commentary Length: 1,000 – 1,800 words; send by email to juan.mundel@asu.edu.
Book/Software Reviews: To propose reviews for books or other advertising education materials , contact the Book Review Editor:
Tricia Farwell PhD
Middle Tennessee State University
Room 344, College of Education Building
MTSU Box 64
Murfreesboro, TN 37132
Tricia.Farwell@mtsu.edu
Letters to the editor are encouraged. Indicate the letter is written for publication. The editor reserves the right to select and/or edit as needed. Letters not written for publication are also encouraged.
Copyright: Authors retain copyright upon publication, and agree to the reuse guidelines outlined in their contributor forms issued upon acceptance.
Submission Process:
1. Submissions. Manuscripts should be submitted in electronic format to http://mc.manuscriptcentral.com/AdEd, where authors will be required to set up an online account on the Sage Track system powered by ScholarOne. Manuscripts should be no more than 4,000 words (excluding tables, charts, graphs, and references). One author must be chosen as the corresponding author and must input their full contact information. Corresponding authors need to completely enter all co-author information as well.
2. Abstract and Author. An abstract of no more than 150 words must accompany each submission. Author identification should appear only on the title page and should included academic rank or professional title and applicable university and departmental affiliation.
3. Style. Use APA current edition guidelines. Please use in-text references, i.e., (Weston, 1972). Do not use op. cit., ibid., or bc. cit. Underline or italicize names of cities when using newspaper names, i.e., New York Times. In references and in book review headings, use postal code abbreviations for states; in regular copy, spell out.
4. Heading Styles. Use APA current edition guidelines.
APA Headings :
|
Level Format |
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- Centered, Boldface, Uppercase and Lowercase Headings |
|
- Left-aligned, Boldface, Uppercase and Lowercase Headings |
|
- Indented, boldface, lowercase heading with period. Begin body text after the period. |
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- Indented, boldface, italicized, lowercase heading with a period. Begin body text after the period. |
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- Indented, italicized, lowercase heading with a period. Begin body text after the period. |
5. Tables. Figures and tables should be placed at the end of the manuscript file and numbered in the order they appear in text. Tables should be editable, formatted in line with APA guidelines, and have a clear title. Tables and figures should be used only when they substantially aid the reader Do not duplicate material in text and tables.
Editor
Juan Mundel
Walter Cronkite School of Journalism & Mass Communication
Arizona State University
juan.mundel@asu.edu
Book Review Editor
Tricia Farwell
Middle Tennessee State University
Room 344, College of Education Building
MTSU Box 64
Murfreesboro, TN 37132
Tricia.Farwell@mtsu.edu
For more information, please refer to the Sage Manuscript Submission Guidelines.
Review Procedures: Manuscripts are reviewed independently by members of the Journal of Advertising Education Editorial Review Board and by ad hoc reviewers chosen by the editor. Typically, three reviewers assess each manuscript; two assess each AdEd Insight. The reviews are double anonymize – neither authors nor reviewers knows the identity of the others. The evaluations and recommendations of the reviewers guide the editor. It is possible for a manuscript to be desk rejected by the editor. The most common reason for a desk rejection is that the topic does not apply to education, per se, and/or the topic is not specifically applied to advertising education.
It is the policy of the Journal of Advertising Education that manuscripts submitted for review must not have been published or be under consideration for publication elsewhere. Note that copyright law prohibits a manuscript from appearing in more than one copyrighted publication. Allowing an article to be published in the Journal of Advertising Education is a guarantee that it has not been nor will be published in any other copyrighted publication. Authors are responsible for obtaining permission to use any material (including advertisements) in their manuscripts that is copyrighted.
Individuals and all establishments providing photo duplication services may photocopy articles in the Journal of Advertising Education without permission – either for personal use or for use or distribution to students for classroom use.
Publication Ethics
Sage is committed to upholding the integrity of the academic record. We encourage authors to refer to the Committee on Publication Ethics’ International Standards for Authors and view the Publication Ethics page on the Sage Author Gateway.
This journal is a member of the Committee on Publication Ethics (COPE).