The SAGE Handbook of Social Media
The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships.
This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression.
Part 1: Histories And Pre-Histories
Part 2: Approaches And Methods
Part 3: Platforms, Technologies And Business Models
Part 4: Cultures And Practices
Part 5: Social And Economic Domains
In this comprehensive, ambitious and timely book, Burgess, Marwick and Poell present to us ‘the social media paradigm’ – a distinctive and potentially transformative moment in the history of media and communications, perhaps also in the world’s cultural, economic and political life. Grounded in rigorous intellectual and empirical work and committed to international, multi-and inter-disciplinary endeavor, this book provides a much-needed basis for critical understanding and future research on the social shaping and social consequences of today’s social media paradigm.
This phenomenal collection of articles by such esteemed scholars offers a critical glimpse into the various ways in which social media has reconfigured contemporary life. This book is essential for both scholars and students.
This remarkable collection of original and thoughtful essays will have lasting value for students and researchers. The Handbook of Social Media not only defines the broad field of social media studies, but it sets the agenda for the future.
