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The Theory and Practice of Corporate Communication
A Competing Values Perspective
Other Titles in:
Organizational Behaviour (General) | Organizational Communication | Public Relations (Analysis)
Organizational Behaviour (General) | Organizational Communication | Public Relations (Analysis)
October 2007 | 304 pages | SAGE Publications, Inc
How does a company's internal communication help to create its identity in the minds of its employees and stakeholders? In what ways does a company's external communication affect its reputation in the market at large?
Corporate communication is a dynamic interplay of complementary and often competing orientations: unity and variety; consistency and creativity. The Theory and Practice of Corporate Communication offers a coherent, integrative approach by examing the topic and tasks from the framework of the Competing Values Perspective. This perspective allows for the exploration of corporate communication as a unified, highly interdependent function.
Introduction
Foreword by Elliot Luber: The Science of Corporate Communication
A. Why a New Book on Corporate Communication?
1. Corporate Communication as a Field of Study and a Community of Practice
B. Strategic Corporate Communication: An Integrated View
2. Competing Values Framework for Corporate Communication (CVFCC)
3. Strategic Corporate Communication: External Image, Internal Identity
4. Identity, Reputation, and the Functions of Corporate Communication: A Strategic View
C. Functions of Corporate Communication
5. Media Relations
6. Investor Relations
7. Government Relations
8. Employee Relations
D. External and Internal Communication
9. Marketing Communication and Corporate Advertising
10. Financial Communication and Corporate Social Responsibility
11. Organizational and Management Communication
E. Analysis and Control
12. Stakeholder Analysis
13. Communication Audits within Organizations
F. Crisis Communication and Patterns of Corporate Response
14. Crisis Communication and Message Strategies
15. Conclusion
References
Index
About the Author
"His framework for CC's "system and goals" has "innovation, information, regulation and integration" in the four quadrants, with associated words "transform, perform, conform, and reform", to answer important questions...a book that can add pep to the hassled in "corp comm"!"
—Businesslike
Businessline
It is excellent, informative and very well structured. The book gives excellent insight into the structure of corporate communications. Thank you
Communications , Izmir University of Economics
November 12, 2015
This book is very well written and the concepts of trade-off and stakeholder analysis are key to understanding corporate communication (especially when dealing with foreign students).
Communication, Lasell College
July 16, 2013
A useful book to provide students with a more varied and up-to-date understanding of corporate communication. This book covers a large section of the students curriculum and will be highly recommended.
Plymouth Business School, University of Plymouth
May 16, 2013
Comprehensive, well-written guide to corporate communication.
Communications , Lasell College
April 19, 2012
Excellent text; very suitable for course
Business Mgmt Economics Dept, Suny Empire State College - Saratoga
March 11, 2010