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"His framework for CC's "system and goals" has "innovation, information, regulation and integration" in the four quadrants, with associated words "transform, perform, conform, and reform", to answer important questions...a book that can add pep to the hassled in "corp comm"!"—Businesslike
It is excellent, informative and very well structured. The book gives excellent insight into the structure of corporate communications. Thank you
This book is very well written and the concepts of trade-off and stakeholder analysis are key to understanding corporate communication (especially when dealing with foreign students).
A useful book to provide students with a more varied and up-to-date understanding of corporate communication. This book covers a large section of the students curriculum and will be highly recommended.
Comprehensive, well-written guide to corporate communication.
Excellent text; very suitable for course
