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It is very hard to find social media strategy books focusing on strategic "communication". I find many books focusing on marketing but they are sometimes too broad or too product-focused. This book covers sodial media platform from the communicator perspective and I appreciate it very much.
The book has incredible up-to-date case studies and excellent resources for students, but also for practicing professionals. I myself plan to hold onto some of the tables throughout the text that offer a consistently updated directory of social media platforms and ways to analyze, use and optimize them. The author has invested a great deal of time in talking to professionals to ensure a practical, useful guide that is rooted in Communication theory. My students had positive feedback about the text. The author also met with my class, which was a rare treat. Recommend!
It seemed like an overall good text for what I wanted the students to know and had instructor resources available.
