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'This excellent volume brings together some of the most influential readings in business strategy and explores the content and process of business strategy from a variety of different theoretical stances. It will serve as a comprehensive introduction to the literature and will become required reading for students of economics, organisational behavior and business' - Costas Markides, London Business School

Easy read and students find it very useful

Dr Denis Hyams-Ssekasi

Students thought that this book was easy to follow and understand

Dr Scott Foster

Interesting reader suitable as complement to main marketing literatre

Mr Florian Dieterle

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